That Voice in Your Head is Lying: Why Imposter Syndrome Hits Purpose-Driven Leaders (And How to Lead Through It Anyway)
You belong at that table. It’s time to start believing it.
I need to tell you something important: that inner voice questioning whether you belong in the room? The one whispering that everyone else is more qualified, more experienced, more deserving? It’s lying to you.

And if you’re a woman leading with purpose—championing causes, driving change, standing up for what matters—that voice is probably working overtime.
Here’s why this matters so much to me: I see brilliant women every day holding themselves back because they don’t feel “ready enough.” Women with incredible track records, unique perspectives, and vital contributions to make, sitting quietly in meetings or declining opportunities because imposter syndrome has convinced them they don’t belong.
This has to stop.
Why Purpose-Driven Leaders Are Prime Targets
When you’re leading with purpose, the stakes feel different, don’t they? You’re not just representing yourself—you’re carrying the weight of a cause, a community, an industry on your shoulders. Every decision feels magnified because it impacts more than just you.
This heightened sense of responsibility, whilst showing exactly the kind of thoughtful leadership our world desperately needs, becomes perfect breeding ground for self-doubt. We question whether we’ve earned the right to speak for others, whether our experience is broad enough, whether we truly grasp the complexities we’re tackling.
But here’s what I want you to understand: that awareness, that concern for your impact—it’s not a weakness. It’s precisely why you belong in leadership.
The Difference Between Self-Doubt and Skill Gaps
Let me be crystal clear about something: there’s a massive difference between genuine skill gaps and imposter syndrome. They feel similar, but they require completely different responses.
A skill gap is factual. You either know how to read a P&L or you don’t. You either have media training or you don’t. These gaps have clear solutions: education, training, mentoring, practice.
Imposter syndrome? That’s your brain playing tricks on you. It takes your years of experience and whispers they don’t count. It takes your unique perspective and tells you it’s not valuable. It looks at your seat at the table and insists you don’t deserve it.
The truth? If you’re in that room, if people are seeking your input, if you’ve built something meaningful—you’ve already proven your worth.
You Don’t Need Permission to Lead
Here’s something that might surprise you: the most impactful leaders I know don’t have all the answers. They’re comfortable saying “I don’t know, but I’ll find out.” They admit when something’s outside their expertise and connect you with someone who can help.
Leadership isn’t about perfection. It’s about having the courage to step up, contribute your unique perspective, and commit to learning as you go.
Stop waiting for permission to use your voice. No one’s going to tap you on the shoulder and say “Now you’re ready.” You decide when you’re ready.

Your Bold Steps Forward
Ready to silence that inner critic and start leading with the confidence your experience deserves? Here’s how:
- Own Your Story - Write down what you’ve actually achieved—not what you think you should have achieved by now. Your track record isn’t opinion; it’s evidence. That unconventional path you took? Those challenges that shaped you? They’re not disqualifications—they’re your unique leadership DNA.
- Reframe the Narrative - When imposter syndrome strikes mid-presentation or mid-conversation, pause. Take a breath. Remind yourself: “I’m here because I have something valuable to contribute.” Because you do.
- Take the 70% Rule - You’ll never feel 100% ready. The leaders making real impact? They show up at 70% ready and figure out the remaining 30% in real time. Waiting for perfect preparation is just fear wearing a fancy mask.
Your Voice Matters More Than Your Fear
Every time you choose courage over comfort, every time you speak up despite the doubt, every time you back yourself when your inner critic is screaming—you’re not just growing as a leader. You’re showing other women it’s possible to lead authentically, imperfectly, and powerfully.
Your leadership journey—with all its twists, learnings, and moments of uncertainty—has prepared you for exactly where you are right now. The question isn’t whether you’re qualified enough.
The question is: what impact will you choose to make?
Your sector needs your voice. Your community needs your perspective. Your industry needs your unique blend of experience, wisdom, and passion.
Stop letting imposter syndrome make decisions for you. Step into your power. Lead boldly.
You’ve got this.
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Ready to silence your inner critic and step boldly into your leadership potential? Let’s connect and explore how you can transform self-doubt into confident action.
